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Keywords: Cohorts
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Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (5): 571–588.
Published: 03 June 2019
...Robin Pentecost; Suné Donoghue; Park Thaichon Purpose Using the millennial cohort the purpose of this paper is to assess differences in shopping mall behaviour between three intra-cohorts groups: adolescents (13–17), emerging adults (18–23) and young adults (24–30+). Design/methodology/approach...
