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Keywords: Commercial friendships
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 671–687.
Published: 11 October 2013
... to be financially rewarded for maintaining these linkages. Originality/value This work reveals that customers who maintain social commonalities with employees expect to receive some type of financial benefit from doing so. © Emerald Group Publishing Limited 2013 Commercial friendships Retail...
