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Keywords: Commoditization
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Journal Articles
Murakami on the bag: Louis Vuitton's decommoditization strategy
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (11-12): 919–939.
Published: 15 November 2013
...Alessandro Brun; Elen Riot; Cecile Chamaret; Emmanuelle Rigaud Purpose – As some areas of the luxury market have been industrializing because of their expanding scale and scope, the commoditization trend is threatening luxury brands along the value chain. Too many products might flood the market...
