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Keywords: Compatibility
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Journal Articles
Determinants of mobile coupon service adoption: assessment of gender difference
Available to Purchase
International Journal of Retail & Distribution Management (2014) 42 (5): 441–459.
Published: 06 May 2014
... useable responses were obtained. Findings – The results showed that in general, compatibility and enjoyment are stronger determinants of attitudes toward mobile coupon adoption than ease of use and usefulness of mobile coupon services. Innovativeness and SN showed strong effects on BI to use mobile...
