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Keywords: Compensatory consumption
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Journal Articles
Pay to play in freemium mobile games: a compensatory mechanism
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 117–134.
Published: 07 July 2021
... discusses the phenomenon in the context of compensatory consumption. Design/methodology/approach This quantitative research used an online questionnaire for data collections. A total of 275 millennial mobile gamers were selected via purposive sampling. In total, there are six factors incorporated...
