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Keywords: Competitiveness
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Journal Articles
Journal Articles
Retail and Distribution Management (1990) 18 (4)
Published: 01 April 1990
...Barbara R. Lewis; Angela W. Hawksley In the turbulent world of fashion retailing, competitive advantage is achieved by first targeting not simply in terms of demographics but also in terms of lifestyle and attitude to fashion, and secondly by creating a store image congruent with that of the target...
Journal Articles
Retail and Distribution Management (1990) 18 (4)
Published: 01 April 1990
.... They also rank “corporate culture” alongside 14 other key factors which strongly influence corporate strategy or competitive advantage. Three clusters emerge: those who rank people‐related values highly, those who are predominantly market‐led,and those who value “hard” factors such as financial control. ©...

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