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Keywords: Complementary products retailing
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Journal Articles
Primary product network size on complementary product sales: Moderating effects of customer characteristics
Available to Purchase
International Journal of Retail & Distribution Management (2011) 39 (11): 851–866.
Published: 11 October 2011
... product network size and the complementary product sales. They should adjust the marketing strategies toward different customer purchase frequency segments correspondingly. For example, to benefit further from the primary product network size, complementary product retailers can create online forums...
