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Keywords: Computer self-efficacy
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (2): 167–182.
Published: 09 February 2015
... and involvement. Data are analyzed by employing the multivariate analysis of variance. Findings – The results demonstrate that the stage decreasing range strategy results in the highest level of consumer satisfaction with online group buying. In addition, consumers’ cognitive style, computer self-efficacy...
