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Keywords: Confidence in product judgement
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Journal Articles
Need for touch and online consumer decision making: the moderating role of emotional states
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 55–75.
Published: 29 June 2021
... prior to purchase is considered a situational variable that affects their attitude and behaviour. This study explores the effects of consumers' NFT and pre-purchase emotional states on their online decision-making behaviour, examining perceived quality, confidence in product judgment and intention...
