... 21 09 2023 10 11 2023 29 11 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Chatbots Virtual fitting room Face recognition Conjoint analysis However, there is still a long way to go...

... Licensed re-use rights only The purpose of this paper is to identify the realistic trade-offs young consumers make when evaluating luxury co-branding combinations based on signalling theory. Conjoint analysis was employed to evaluate the relative impact of four major attributes (i.e. brand...

... on improving product attributes, with the exception of price. The paper proposes the optimal combination of key product and channel attributes that is most preferable to young luxury fashion consumers in the multi-channel environment. Multi-channel Conjoint analysis Luxury consumer Product...

... in stores were examined and then those attributes were verified in the literature. In addition, the inclusion of price as an attribute, rather than as a separate independent question, provides a more realistic view of young consumers’ decision making. Sustainability Apparel Organic Conjoint analysis...