... and inter-personal factors. Originality/value Through the lens of social cognitive theory, protection motivation theory and dual process theory, this research contributes to an improved understanding of changes in shopping behaviour of elderly consumers, its antecedents and consequences during a time...

... piece of research to account for the ability and opportunity perspectives for better understanding of showrooming. Showrooming Narratives Motivation Opportunity Ability Consequences There is no denying the fact that consumers today seek a fluid retailing experience...