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Keywords: Construal-level theory
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (8): 803–824.
Published: 27 May 2020
...Anna-Katharina Jäger; Anja Weber Purpose This study investigates the potential of two different digital in-store technologies and advertisement message framings according to the construal-level theory for increasing sustainable consumption. This paper aims to provide managerial implications...
