...Sunaina Kapoor; Saikat Banerjee; Paola Signori Purpose The role of retailers in influencing consumer attitude during a brand scandal is quite complex, as retailers are in direct contact with both marketers and consumers. The purpose of the exploratory research is to propose a theoretical model...

... level causes changes in brand acceptance (Jin and Son, 2013). India has a mix of individualistic and collectivistic cultural tendencies, which vary among states, and these attitudes consistently influence the growth of consumerism (Jin and Son, 2013). Levels of economic prosperity can define the choice...

... in need who receive help through donations made by Myrorna. Through its marketing work, Myrorna draws attention to those Bauman refers to as “failed consumers” (Bauman, 2007 , p. 31). This second-hand retailer draws attention to the “collateral victims of consumerism” (Bauman, 2007 , p. 31) – those who...

... to consider aspects of retailing, product and consumer change. The comparison demonstrates changes in presentation techniques and merchandising. The product mix is much altered with considerable product development, both in terms of technological change and “lifestyle” components. © MCB UP Limited 2001...