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Keywords: Consumer channel preference
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 1015–1038.
Published: 30 March 2022
... separately. Further, it contributes to research on the topic by examining which features consumers perceive as useful. Finally, the study considers the omni-channel environment regarding consumers’ channel preference. Shopping apps App features Download intention Intention to use Multi-channel...
