Keywords: Consumer booking intention
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 1093–1106.
Published: 30 September 2025
... The results imply that HBB app design elements can significantly create the FE, thus leading to positive consumer booking intentions (BIs), contingent on the customer's purpose of staying and gender. Originality/value The current study is among the first one to integrate the theories of visual aesthetic...

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