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Keywords: Consumer confusion
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Journal Articles
International Journal of Retail & Distribution Management (2016) 44 (12): 1223–1244.
Published: 12 December 2016
... sign, including retail prices for members and non-members, unit prices for members and non-members, savings for members, and deal expiry dates (Bogomolova and Dunn, 2012). The volume and variety of promotions can lead to consumer confusion, visual clutter, and information overload. Visual clutter...
Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (8): 752–774.
Published: 10 August 2015
... thereby moderate the influence of consumer confusion for negative outcomes. The purpose of this paper is to identify outcomes of consumer confusion and to investigate the moderating role of broader-scope trust on the negative outcomes of this confusion. Design/methodology/approach – A conceptual...
