Keywords: Consumer decision making
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Journal Articles
International Journal of Retail & Distribution Management (2013) 42 (1): 25–39.
Published: 19 December 2013
.... The purpose of this paper is to add to knowledge on consumer shopping behaviour through mobile devices by exploring attitudes to the use of mobiles in shopping, the use of mobile phones at different stages in the consumer decision-making process, the impact of involvement on the mobile consumer decision...

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