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Keywords: Consumer empowerment
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 238–261.
Published: 22 November 2022
.... Findings show retailer consumer empowerment to intensify the impact of omnichannel retailing on consumer engagement. Results also show brand channels' integrated interactions to increase consumer brand familiarity, which mediates the effect of omnichannel retailing on consumer engagement. Originality...
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (11): 1481–1496.
Published: 30 April 2021
...-channel capability (OCC) and consumer empowerment (CE) on customer satisfaction (CS). A paper-based questionnaire was employed to analyse the role of CE in omni-channel retailing (OCR) by using structural equation modelling. Based on the Stimuli-Organism-Response (S-O-R) framework, this research...
