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Keywords: Consumer intention
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Journal Articles
Drivers of consumer emotion and recommendation in mobile grocery applications
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (12): 1216–1229.
Published: 27 October 2025
... recommendations and electronic word-of-mouth (eWOM) triggers. Findings The analysis highlights key drivers of positive and negative emotions (trust, anticipation, surprise, joy, disgust, fear, anger and sadness) influencing consumers' intention to recommend MGSA. The study further emphasizes the impact...
Includes: Supplementary data
