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Keywords: Consumer knowledge
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Journal Articles
Store image perceptions and customer knowledge cues in emerging markets: A cross-country investigation in Brazil and Vietnam
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (12): 1182–1205.
Published: 12 December 2016
... Emerald Group Publishing Limited Licensed re-use rights only Store brands Emerging markets Consumer knowledge Store image perceptions Retail internationalization In the past decade, the geographic shifts in customer spending prompted changes in the priorities of many retailers. Rising...
