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Keywords: Consumer perception of the ethics of retailers
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (7): 781–797.
Published: 05 June 2026
...Millissa F. Y. Cheung; Wai Ming To; Kimberley Hardcastle; Elmira Djafarova Purpose This study aims to investigate how consumer perceptions of the ethics of retailers (CPER) influence brand advocacy. It focuses on the mediating role of consumer–brand identification (CBID) and the moderating roles...
