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Keywords: Consumer preferences
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (4): 503–522.
Published: 08 February 2023
... their expectations. This study aims to show how buyers and sellers value the decision to select a courier service based on online shopping experiences. Design/methodology/approach A focus group discussion involving eight participants was used to gather consumer preferences and seller perspectives. Kansei...
Journal Articles
International Journal of Retail & Distribution Management (2017) 45 (6): 587–607.
Published: 12 June 2017
... hypermarkets of Sohar – Lulu and Al Safeer were selected to study consumers’ preferences for store choice and comparisons. The Mann-Whitney U-test in association with the Wilcoxon W-test was applied, using Minitab, for further comparison of the two hypermarkets. Retailing industry...
