... invest in the prevention of system or random circumstances caused failures and should encourage their staff to confess their own failures instead of blaming technology. If failures happen, retailers should reduce consumers' risk perceptions regarding future failures and their consequences. Originality...

... that the difference between brands is what will really make the consumer choose a store brand or a national brand. On the other hand, the present study will permit the evaluation of the effects of the evolution of store brands in Spain, effects that can be replicated in other Mediterranean countries. Consumer risk...