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Keywords: Consumer value theory
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (6): 634–651.
Published: 22 April 2026
... provisioning. Design/methodology/approach A systematic literature review was conducted using Consumer Value Theory (CVT) to analyse functional, ethical, social and symbolic dimensions shaping consumer engagement with FDAs in retail contexts. Findings FDA use reflects eight consumer value theory value...
