... This study pioneers exploring AI-generated inclusive packaging’s psychological and branding outcomes. Moreover, it offers novel insights into how inclusive designs can enhance consumer well-being and emotional engagement, providing a foundation for future research in inclusive branding. Raja Ahmed Jamil...

... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Transformative Service Research Consumer well-being Service sustainability Service systems Triple bottom line The service industry is a growing sector...