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Keywords: Consumption experience
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Journal Articles
Mobile shopping among young consumers: an empirical study in an emerging market
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (9): 930–949.
Published: 13 July 2017
...Sabita Mahapatra Purpose Superior functionality of smartphones makes them a potential retailing channel, despite their slow adoption. The purpose of this paper is to identify convenience factors that influence consumption experience and intention to continue shopping on a mobile phone. Design...
