Keywords: Contact theory
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 118–132.
Published: 08 July 2026
... and strengthen team commitment. Originality/value This study offers theoretical and practical value by identifying attitudes toward age-diverse teams as a mediating mechanism within the input–mediator–outcome framework, extending intergroup contact theory to multigenerational retail workplaces. Elliroma...

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