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Keywords: Content value
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Journal Articles
Cultivating the brand-customer relationship in Facebook fan pages: A study of fast-fashion industry
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (3): 253–270.
Published: 13 March 2017
... by, in turn, social interaction tie, content value and affective commitment. Research limitations/implications The study is limited because it investigated the fast-fashion fan page users in an Asian country, so the findings cannot be generalised to other contexts. Practical implications The findings...
