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Keywords: Contextual factors
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Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (12): 1232–1250.
Published: 11 June 2019
...Ebba Eriksson; Andreas Norrman; Joakim Kembro Purpose The purpose of this paper is to investigate how grocery retailers configure their online fulfilment centres (OFC) as they move towards an omni-channel structure and what contextual factors influence their decisions. Design/methodology...
