...Anup Anurag Soren; Shibashish Chakraborty Purpose The demand for over-the-top (OTT) video streaming services has grown manifold in the last few years. With increasing competition in the OTT market, it is vitally important for businesses to understand OTT retail consumers' continuance intentions...

... several significant relationships, whereby social presence, perceived crowdedness, susceptibility to informational influence, and trust in broadcasters significantly influence perceived value, whereas perceived value significantly influences continuance intention. In addition, trust in broadcasters...

... only This study explores customers' omnichannel continuance intention from the perceived value perspective and examines the differences between planned and unplanned purchases. A survey method was used to collect data from 311 omnichannel customers. The research model was tested...

... customers' continuance intention of using online food delivery services (OFDS) in the restaurant industry. A web-based self-completion survey and a subsequent structural equation modelling have been employed on a sample of 360 participants. Findings reveal that perceived healthiness...