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Keywords: Continued intention to use
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Journal Articles
Cultivating the brand-customer relationship in Facebook fan pages: A study of fast-fashion industry
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (3): 253–270.
Published: 13 March 2017
... A quantitative research was conducted and the structural equation modelling was used to test the hypotheses on a sample of 202 fast-fashion Facebook fan page users in Taiwan. Findings The results demonstrate that engagement, affective commitment and continued intention to use are predominantly influenced...
