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Keywords: Continuous usage intention
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Journal Articles
Customer engagement through metaverse-empowered retail channels: role of personalization
Available to Purchase
International Journal of Retail & Distribution Management (2025) 53 (6): 467–484.
Published: 04 March 2025
... Licensed re-use rights only Interactivity Metaverse-empowered retail channel Customer engagement Continuous usage intention Personalization The evolving business environment necessitates improved customer engagement, but there are significant gaps in understanding emerging technologies...
