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Keywords: Continuous usage intention
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (6): 467–484.
Published: 04 March 2025
... and continuous usage intention —encompassing multiple engagement types— of the virtual channel environment while considering different kinds of customer engagement is absent. Metaverse provides a high degree of personalization to the users, as highlighted by some of the previous studies that has helped...
