Keywords: Controlling
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (12): 927–944.
Published: 08 November 2011
...Robert C. Rickards; Rolf Ritsert Purpose The purpose of this article is to analyze problems involved in using a four‐tiered, indirect sales‐and‐distribution (S&D) model and describe how a manufacturing small and medium‐sized enterprise's (SME's) controller can master them. Design...

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