... at: s.l.burt@stir.ac.uk © Emerald Group Publishing Limited 2010 Research work Retailing Brands Corporate branding When we discuss research into retail branding, the natural starting point is the retail product brand – invariably referred to as the “private brand”, the “store brand...

...Veronika Tarnovskaya; Ulf Elg; Steve Burt Purpose The aim of this paper is to examine the relationship between corporate branding and market driving. This is achieved by focusing on key dimensions of brand identity such as brand values and staff behaviours, while acknowledging the role of vision...

... of marketing activities in this context. © Emerald Group Publishing Limited 2005 Shopping centres Marketing communications Promotion Corporate branding United Kingdom Planned shopping centres – defined as planned retail developments comprising various retail outlets which are under one...