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Keywords: Cosmetic markets
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 706–732.
Published: 11 October 2013
... in line with those in developed countries. Research limitations/implications The findings presented are the views of women's in‐store enjoyment shopping experiences in two cities in French and Chinese cosmetic markets. To ensure the generalizability of the findings, other products, consumer groups...
