..., this study aims to examine the effect of Indonesian consumers' religiosity, cosmopolitanism and ethnocentrism on their preference for and purchase intention towards global brands. Design/methodology/approach Data were collected from 316 female consumers aged 20 years or older living in Indonesia via...

...Shivendra Pandey; Arpita Khare; Preshth Bhardwaj Purpose – Cosmopolitanism is on the rise in India and traditionally shoppers have been known to patronize local stores. There is a need therefore to see the effect of cosmopolitanism and culture in context of loyalty towards local stores. Grocery...