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Keywords: Costco
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 1111–1129.
Published: 16 March 2021
...Sina Hardaker; Ling Zhang Purpose The paper aims to investigate the new market entry strategy of the international grocery retailers Aldi Süd and Costco in China; analyzing if and how their prior-online market entry reflects a strategic response to organizational challenges in the Chinese market...

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