...Clare D'Souza; Vanessa Apaolaza Ibanez; Patrick Hartmann Purpose There are calls for irradiated food labelling due to a significant need for food safety and extensive procedures to safeguard consumer health. Additionally, there is a strong push from producers for mandatory Country of Origin (COO...

...So Won Jeong; Leslie Stoel; Jae‐Eun Chung Purpose Retail success in China for dietary supplement products requires knowledge of the importance consumers place on store type as well as their perceptions of product characteristics such as country of origin (country where the product is made...

...Nicholas Alexander; Anne Marie Doherty; Jason M. Carpenter; Marguerite Moore Purpose The purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer perception of country of origin against...

... India Consumer behaviour Clothing Brand awareness Country of origin Individuals' self‐concept has been linked to their NFU. Based on the psychological notion that individuals wish to see themselves as different from others, Fromkin (1970, p. 521) proposes that certain individuals have a “need...

... associations as they appeared on products in 26 categories was conducted in a major New Zealand supermarket outlet. Findings The results of the content analysis of 788 brands revealed that the majority featured at least one country of origin (COO) association and indicated that they were either “made...

... product lines; while another moderating factor, namely the identity of the retailer's country of origin, does make a difference. Research limitations/implications The research methodology and the nature of the data precluded the use of more “soft” measures such as measures of managerial cognitions...

... provide marketers with clues on which products will be accepted in the Polish marketplace. The purpose of this study is to learn, for various consumer products, whether Polish consumers’ perceptions of product quality differ based on consumer ethnocentric tendency, product necessity, and country of origin...

...Osman M. Zain; Norjaya M. Yasin There has been a proliferation of studies on product perceptions based on the country of origin. Most of these studies were conducted in western or developed countries. Studies in the less developed nations are still scarce, especially research conducted...