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Keywords: Creative thinking
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Journal Articles
International Journal of Retail & Distribution Management (2007) 35 (9): 734–745.
Published: 24 July 2007
... to the definition of creativity in the retail industry, and the role of creativity and retailing in cultural and social contexts. © Emerald Group Publishing Limited 2007 Retailing Design Creative thinking Brands The relationship between creativity and retailing has not always been a strong one...

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