... group (n = 226) or a control group (n = 224). Data were analysed with partial least squares structural equation modelling. This study shows that external (credibility and attitude towards marketing claims) and internal psychological variables (subjective norms and altruistic concerns...

...Sandra Maria Correia Loureiro Purpose The purposes of this paper are to explore the effects of brand credibility, brand familiarity and brand image on brand attachment and brand attitude; and to test how a grocery product category and the perception of quality of own-label brands vs manufacturer...