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Keywords: Cross‐cultural research
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 706–732.
Published: 11 October 2013
... channels Cross‐cultural research Convergence theories Habitation theories Cosmetic markets China France According to Holbrook and Hirschman (1982) , consumer enjoyment shopping experience refers to consumer's perception of shopping pleasure, feelings, fantasies, fun, and multisensory from...
