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Keywords: Cross‐group comparison
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (9): 702–720.
Published: 19 July 2011
... purchasing products/services and patronizing retailers. Marketing practices Multinational companies Hypermarkets Cross‐group comparison Thailand Consumer behaviour Despite fierce competition, economic turmoil, and changing consumer demand, the international retail market expansion of big‐box...
