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Keywords: Cross-channel conflict
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (2): 183–198.
Published: 05 December 2025
...Ying Han; Sihan Li; Xingyu Zhao; Guijun Zhuang Purpose Although it is widely acknowledged that multichannel retailing induces intra-channel conflict between manufacturers and retailers and cross-channel conflict among different retail channels, the effect of intra-channel conflict on cross-channel...
