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Keywords: Cross-disciplinary perspectives
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (7): 597–616.
Published: 13 July 2015
... internet retailing. The study uses cross-disciplinary perspectives to examine the practices of internet retailing and the resources required, based on insights on marketing, operations management, and management information systems. Based on the fundamental arguments of the RBV and retail management...
