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Keywords: Cross-market
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (10-11): 1038–1056.
Published: 30 August 2024
...Michaela Quintus; Kathrin Mayr; Katharina Maria Hofer; Yen Ting Chiu Purpose Gaining and maintaining trust in e-commerce is crucial for online purchases. Specifically, understanding trust formation and its consequences in a cross-market online shopping context is important, as cross-market studies...
