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Keywords: Customer characteristics
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (8): 712–726.
Published: 10 August 2015
.... H4. Women customers will express a stronger preference for medium-level music volume in furniture stores as compared to men. © Emerald Group Publishing Limited 2015 Customer characteristics Store atmosphere Salesperson behaviour Store image According to the US Census...
Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (11): 851–866.
Published: 11 October 2011
...Enping (Shirley) Mai; Jun Yang; Haozhe Chen Purpose The purpose of this paper is to examine the relationship between primary product network size and the sales of complementary products, and to suggest customer characteristics moderating this relationship. Design/methodology/approach A panel...
