..., the social psychology literature suggests that men and women think and behave differently due to the distinct roles they play in society. Hence, the relevant hypotheses are as follows: Customer characteristics Store atmosphere Salesperson behaviour Store image According to the US Census...

...Enping (Shirley) Mai; Jun Yang; Haozhe Chen Purpose The purpose of this paper is to examine the relationship between primary product network size and the sales of complementary products, and to suggest customer characteristics moderating this relationship. Design/methodology/approach A panel...