Keywords: Customer deviance
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (10-11): 1073–1091.
Published: 20 September 2024
...Kathrin Mayr; Christoph Teller Purpose Unacceptable behaviour in retailing – negative customer deviance (NCD) is rising, damaging retailers financially. Current research investigates forms of NCD by addressing its impact on employees but overlooks its effects on bystander-customers...

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