...Ramesh Venkat; Katelynn Carter-Rogers; Gordon Fullerton; Miguel Morales Purpose Studies examining customer engagement (CE) with retailers have been sparse. We propose and test a comprehensive model of CE in three separate retail contexts. Building on the relationship marketing framework, we...

...Md. Shahinur Rahman; Md. Mahiuddin Sabbir; Jing Zhang Purpose This study examines the impact of digital assistants' emotional stimuli (i.e. aesthetics and playfulness) on customer pleasurable experience (CPE) and purchase intentions within the boundary condition of customer engagement. Design...

... streaming Customer engagement Qualitative research Advancements in internet technology and mobile networks have led to a rise in popularity of live streaming (LS) shopping across various e-commerce platforms. The global live streaming e-commerce market was valued at approximately $60bn in 2021...

... and the Customer Engagement Theory to investigate the impact of various types of customer engagement on the connection amid interactivity and continuous metaverse-empowered marketing channel usage. Design/methodology/approach The analysis was conducted using PLS-SEM on data collected via a representative...

... interface is significantly different from the text interface that consumers are accustomed to. This study investigates customer experiences with voice interface for search and selection of products on e-commerce platforms and its subsequent impact on customer engagement and enhanced usage. Design...

...). Javornik et al. (2021) refer to the use of in-store interactive technologies to stimulate the effective and sensory consumer responses as ephemeral-elevation. This form of customer engagement (CE) (Petit et al., 2022) can be achieved by activating brand related content within the store...

... improve the phygital customer shopping experience with specific push strategies that increase customer engagement and, in turn, brand and store loyalty. Originality/value This study highlights how the phygital customer experiential journey can be created through new technologies and improved...

.... Rodoula H. Tsiotsou can be contacted at: rtsiotsou@uom.edu.gr . 30 04 2021 31 07 2021 11 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Value creation Online reviews e-WOM Cultural differences Customer engagement...

... process stages Customer engagement This paper aims to define and frame the understanding of customer journeys, associated areas of consumer decision-making process stages and touch point categories based on an ownership perspective. There has been an increased focus on exploring customer...

... and Reychav, 2014 ; Ferguson et al., 2016), banks must create a trustworthy environment in order for customers to engage their brands and be loyal to their brands. Customer engagement has its root in the concept of engagement. This concept has been investigated from different disciplines...

... (Labrecque, 2014). Relationship marketing Social media Customer engagement Retail sector Customer empowerment This paper contributes to knowledge by uncovering the various ways customers react with the business. The social customer is both a curse and a blessing to Tesco and Walmart...

... the influence of store attributes on customer experience and customer engagement in the context of department store in Malaysia. Subsequently, the influence of customer experience on customer engagement is also analyzed. Design/methodology/approach Using drop and collect survey, 484 valid responses...

... on engagement, the purpose of this paper is to consider how retail websites can engage customers during the course of a website navigation. A conceptual model of website customer engagement underpinned by relationship marketing and communication knowledge, shows how perceptions of the website’s exploration...