... from brand promotion to measurable direct marketing. The trend towards responsive marketing by definition increases the retail sector's reliance on individual customer information, in order to deliver relevant offers to appropriate people based on their personal preferences. But why should it also...

... information potentially available to retailers. The survey concluded that it was individual retailers who were able to exploit their databases to the full who would be able to win investor confidence. © MCB UP Limited 2003 Customer information Customer profiling Retailers Surveys Databases...