... is investigated. © Emerald Group Publishing Limited 2012 Supermarkets Grocery shopping Male shoppers Cluster analysis Segmentation Consumer behaviour Customer profiling Segmentation theory suggests that groups of consumers with similar needs and purchasing behaviours are likely...

... information potentially available to retailers. The survey concluded that it was individual retailers who were able to exploit their databases to the full who would be able to win investor confidence. © MCB UP Limited 2003 Customer information Customer profiling Retailers Surveys Databases...

... predictors of behaviour in fashion retailing (Cholachatpinyo et al., 2002a). © MCB UP Limited 2003 In‐store layout Consumer behaviour Customer profiling Retail management Driven by the need to maximise profit and compete in a volatile marketplace, UK fashion retailers gather...

... sample, 54.79 per cent). Five segments were found (see Table IV): © MCB UP Limited 2003 Consumer behaviour Customer profiling Women Segmentation United Kingdom Generation theorists propose that as the macro‐environment changes, there are concomitant and distinctive...